You work too many hours IN your business not AT your business.
You are ready for more time, more focus and more income.
I can teach you how to start your making money with your photography business while attracting your DREAM CLIENT and staying authentically YOU.
I am Yvonne van Dalen. Creator of three successful businesses: a translation agency I ran for 15 years, my current photography studio (est. 2010) specialized in pregnancy and newborn photography, and high-end custom-design heirloom products. And my coaching business called Photographers Coach.
I work 20 hours a week and spend my afternoons and weekends with my family and friends. Together with my Prince Charming and our two kids (Jelle, born 2011, and Isa, born 2013) I live in The Netherlands. I am a hugger, minimalist, vegan, pizza lover, day dreamer, reader, runner, hiker, meditation addict and oh, I sing Pentatonix songs out-loud in my car! My favorite My Little Pony is Applejack, cuz she's all about honesty.
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My journey to a 20 hour work week
Before I had kids, I was ALWAYS working. First 15 years in my own translation agency and then I opened up my own photography studio in 2010.
Fun fact: I didn't even own a camera!
I got to spend more time on doing something that I LOVED (working with people) and that made me feel HAPPY (creating tangible memories). But the hours I put in were straining: 60-90 hours a week! I was buried in never-ending to-do lists, and didn't pay myself enough. I lacked in marketing and business skills. And I missed out on my personal life. I didn't know how to keep a healthy schedule and I was burning myself out...
The Clueless Perfectionist
Why the burn-out? Meet my old pitfall: PROCRASTINATION by PERFECTIONISM. Scream if you are with me? First I will have the perfect website, brochure, etc. (fill in the blanks), and then clients will find me and pay me more. Guess how that worked out...
Plus, I was guilty of my own "Fingers Crossed Marketing" strategy. You know, when you put up that Facebook Ad with a 0% conversion rate? Recognizable? Yes, I can see you nodding your head.
When my son was born in 2011, life took a turn and flipped my "Always working" routine upside down. I was now a mother and I knew I wanted to be a good example for him! But when my daughter was born in 2013, I was still struggling. Things really had to change...
I was head over heels in love with my kids, and I wanted to spend my time with them
I knew that I had to change, but I never figured out how, and time went by.
I kept struggling and making long hours during the day, in the 'free' evenings and weekends.
And the worst thing: I was spending most of my hard-earned money on daycare.
Leaving me penniless and tired...
How to Get More Clients
FREE MINI-GUIDE ON HOW TO CREATE
MORE MAGIC MOMENTUM IN YOUR BUSINESS
A 5-STEP PLAN WITH WORKSHEETS TO GET
YOUR FOCUS AND PLANNING GOING
I will show you how you can optimize your mindset around finding clients and getting results.
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