I'm Yvonne - A Photography Success Coach who helps overwhelmed photographers boost their business, their income and their free time.
I say "Hoi!" ("Hi!") because I'm from the Netherlands. I am Yvonne van Dalen. Creator of three successful businesses: an international translation agency I ran for 15 years, my current photography studio (est. 2010) specialized in pregnancy and newborn photography, and high-end custom-design heirloom products. And my coaching business called Photographers Coach (est. 2017) where I help photographers grow their business.
I'm a practical coach and teach a system that works, so my students can grow an income from their photography and live their dream life. My coaching program learns them marketing, branding, sales and systems to attract and serve clients in less time as well as mindset tools to take on any level of business and personal growth. The group environment supports and elevates my clients and the industry they work in as a whole.
I work 20 hours a week and spend my afternoons and weekends with my family and friends. Together with my Prince Charming and our two kids (Jelle, born 2011, and Isa, born 2013) I live in Vught (NL). I am a photographer, hugger, minimalist, vegan, pizza lover, day dreamer, reader, hiker, meditation and crystals addict and oh, I sing Pentatonix songs out-loud in my car!
My favorite My Little Pony is Applejack, cuz she's all about honesty.
Talk to you soon? XO Yvonne
You might have seen or heard me on:
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My journey to a 20-hour work week
Before I had kids, I was ALWAYS working. First 15 years in my own translation agency and then I opened up my own photography studio in 2010.
Fun fact: I didn't even own a camera!
I got to spend more time on doing something that I LOVED (working with people) and that made me feel HAPPY (creating tangible memories). But the hours I put in were straining: 60-90 hours a week! I was buried in never-ending to-do lists, and didn't pay myself enough. I lacked in marketing and business skills. And I missed out on my personal life. I didn't know how to keep a healthy schedule and I was burning myself out...
The Clueless Perfectionist
Why the burn-out? Meet my old pitfall: PROCRASTINATION by PERFECTIONISM. Scream if you are with me? First I will have the perfect website, brochure, etc. (fill in the blanks), and then clients will find me and pay me more. Guess how that worked out...
Plus, I was guilty of my own "Fingers Crossed Marketing" strategy. You know, when you put up that Facebook Ad with a 0% conversion rate? Recognizable? Yes, I can see you nodding your head.
When my son was born in 2011, life took a turn and flipped my "Always working" routine upside down. I was now a mother and I knew I wanted to be a good example for him! But when my daughter was born in 2013, I was still struggling. Things really had to change...
I was head over heels in love with my kids, and I wanted to spend my time with them
I knew that I had to change, but I never figured out how, and time went by.
I kept struggling and making long hours during the day, in the 'free' evenings and weekends.
And the worst thing: I was spending most of my hard-earned money on daycare.
Leaving me penniless and tired...
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